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Kamis, 18 Desember 2014

Download PDF MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

augustinehoytreynoldpeacock - Desember 18, 2014

Download PDF MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

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MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)


MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)


Download PDF MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

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MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing)

Review

"I am a big promoter of 4LTRPress books. Having a textbook that the students don't dread to read is half the battle.""I have used MM for four graduate level Marketing courses. The amount of information included fits well into an eight-session accelerated course. I and the students love the magazine format. I also really like the fact that the concepts are not "dumbed down", but are dealt with in a brief, direct manner. The mini-cases and very current examples are very welcome. The students also like the reduced price."

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About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.

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Product details

Series: Engaging 4LTR Press Titles in Marketing

Paperback: 256 pages

Publisher: Cengage Learning; 3 edition (February 17, 2012)

Language: English

ISBN-10: 113319060X

ISBN-13: 978-1133190608

Product Dimensions:

8.8 x 0.5 x 11 inches

Shipping Weight: 1.4 pounds

Average Customer Review:

4.4 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#690,086 in Books (See Top 100 in Books)

This is a great course textbook with great information needing for anyone looking to learn how to market their own company. I just might keep this book after the class to use later down the line when I open my own company!

Was an instructor's copy. Has the same information anyway. Delivery was fast.

Another ridiculous textbook purchase for a masters class. It fulfilled its purpose but my class was too short for me to get a ton of use out of this

I found this book easy to read and understand. It included many examples and all of the most important Marketing ocncept and terms that a Marketing book should have. I used this book in a Graduate Degree Marketing Strategy class.

Part of the 4ltr press series. 4ltr press textbooks are concise and students enjoy the straightforward language and up to date references.

The shipping was fast and the book was basically just like new. It was a very great product and all the pages were perfect with no writing on them.

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MM3 (with CourseMate Printed Access Card) (Engaging 4LTR Press Titles in Marketing) PDF

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