PDF Ebook Social Media: Strategies to Mastering Your Brand: Facebook, Instagram, Twitter and Snapchat
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Social Media: Strategies to Mastering Your Brand: Facebook, Instagram, Twitter and Snapchat
PDF Ebook Social Media: Strategies to Mastering Your Brand: Facebook, Instagram, Twitter and Snapchat
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Product details
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Audible Audiobook
Listening Length: 2 hours and 46 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: David Kelly
Audible.com Release Date: September 20, 2016
Whispersync for Voice: Ready
Language: English, English
ASIN: B01LXV4BS7
Amazon Best Sellers Rank:
You can buy a book on social media, or you can buy a book on business. Rare is the opportunity when you can find a book that successfully merges the two into a practical, easy-to-understand book that one can begin using immediately.David Kelly has written such a book. Not only does he supply great tips about using many of the major social media outlets, but he applies sound business strategies to demonstrate the reasons why each may be a tool to consider using. He believes social media is the great equalizer as any business, small or large, can achieve its goals and then some if it successfully employs the marketing channels that are available. This is not a “Do this and you will be rich†book; rather, it is a training on how you can use social media to successfully brand yourself or your product. It concentrates on how to get more eyes on whatever you are selling.I found most important his chapter on measuring your success. You can be the best at promoting yourself with social media, but if you aren’t tracking your efforts and results (basic taking care of business), there’s no way you can know how you are doing. Kelly talks about different analytical tools specific to each site that will help to make your job easier and aid you in determining what works and if your efforts are properly placed.All in all, an excellent book to have on the shelf for anyone who is looking to increase their market share in today’s world.
To be honest, there's no way I can do this review without sounding like a sellout. So here we go: I'm just going to sound like a sellout.A lot of self-help books and marketing guides out there that profess big money if you follow their step-by-step instructions. Then said instructions are frustratingly convoluted about their process, and most of it is fairly common sense. They're "tips and tricks" that are common knowledge in the vaguest way. That's one of the first things that makes this book stand out: it doesn't try to sell you with the promise of big bucks or a "get rich quick scheme."The second thing that stands out is the level of detail, organization, and the general breakdown of each platform they mention. It even gives examples of things to make the tasks easier. There's helpful links (in the Kindle version, at least). The author's tone manages to sound like they know what they're talking about without being a salesperson.It flowed well, it made sense, and the topics were relevant to the current headings. I actually managed to garner a few new ideas , which is not something I can usually say. I was actually pretty impressed with how this one was laid out.
Social Media: Strategies to Mastering Your Brand Facebook, Instagram, Twitter and Snapchat is a short book (156 pages in digital format) filled with tons of information. There is so much information that it really should be overwhelming but due to a free-flowing style of writing it is easy and fast to read. It’s the type of book that a business owner should have on hand so that they can use it as a reference in dealing with their social media business lives. It’s set up in such a manner that finding information about certain media platforms, such as Facebook, can be done easily and in a timely manner. Mr. Kelly starts the book by writing about the importance of using social media for businesses in order to be successful in today’s market. Whether we like it or not, social media is now a huge part of how a business can market their service or product and that is not going to change. I found it very interesting when the author said that being present on social media in order to promote your business involves 20% promoting the business and 80% interacting with others which will get your name out there. If you think about it, this is so true and makes complete sense. Mr. Kelly then presents, chapter by chapter, how to use the main social media platforms such as Facebook, Twitter, and Pinterest. Each chapter is set up in the same easy to read format that tells the reader, step by step, how to use each platform to promote a business. The author points out that the best messages, in regards to having your business be memorable are short and to the point. Most people are visual so including pictures is important also. As I wrote above, there is so much information and helpful hints such as these above that after reading this book it should be much easier to bring your business into the social media world. I’m not great with Twitter as trying to put what I want to say into 140 characters drives me crazy but here, in this book, Mr. Kelly gives some examples which help the reader to see how other businesses have achieved success in this way. I love books about advertising and reading about how different companies subtly draw customers in. This is a perfect book for anyone trying to grab a piece of the social media market and has made me look at the advertising on my Facebook in a much different way. The writing style is excellent and this is a really great read. I read this in a digital format and translated to my ereader well. The cover is brightly coloured and interesting to look at.
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